Kars is the Commercial Director and a member of the Management Team at VML Netherlands, spearheading the company's growth strategy through new business acquisition, client retention, and revenue expansion.

He leads the sales, marketing, partnerships, and account management functions, integrating brand experience, customer experience, commerce, and enterprise solutions to achieve tangible business results and market leadership for VML's clients.

Drawing on over 15 years of experience in the digital industry, Kars has a proven record of driving business growth and crafting compelling sales propositions across EMEA markets.

His core competencies include digital strategy, customer experience, and innovative ways of working. Kars is passionate about helping brands uncover their unique story and leverage data and technology to create engaging digital experiences.