Klaartje is the creative leader for VML Belgium. To her, the best campaigns are the ones that combine creativity and commercial success with a positive social impact and that are excellently executed.

She has a way of charming clients with creative ideas that go straight to the heart. Besides a heck of a work ethic – always pushing the work to perfection – she is also highly committed to the wellbeing of the people in her team. She knows how to convince and inspire others without pressuring them, but by listening and understanding what it is they really need. She brings her passion, creativity, and work ethic into everything she does and as CCO she drives the entire agency to embrace these same values.

Klaartje's work has been (inter)nationally recognised, earning more than 100 awards, including Cannes Lions, Eurobest, LIA, New York Festivals, The Caples, DMA Echo, Best of Activation and Creative Belgium Awards. She has also served as a jury member at Cannes Lions, Eurobest, Gerety, Cresta, Caples & Creative Belgium among others.

In 2003, Klaartje began her career in advertising as an Art Director at the one-to-one oriented Direct BBDO Belgium. She switched to the interactive driven Proximity BBDO and became later part of the integrated BBDO Belgium team. There, she grew from Art to Creative Director. A role she continued to take on at Accenture Song Belux and expanded to Executive Creative Director and Head of Design.

Working on multiple big brands in the above mentioned expert agencies got her experienced in all branches of advertising. A great foundation to thrive in her current role as CCO at Wunderman Thompson, now VML, where she does what she does best: connecting people, brands and creativity.