Mae Karwowski is the founder and CEO of Obviously, a leading full-service influencer marketing agency powered by proprietary technology. Since its launch in 2014, Obviously has set the gold standard in influencer marketing by delivering exceptional full-service client experiences, effectively managing the complexity and scale of influencer campaigns, and leveraging data-driven strategies. Mae is a recognized expert in the influencer industry, frequently sought after for her insights. Her commentary has been featured in numerous prestigious publications, including The New York Times, The Wall Street Journal, Financial Times, NPR, CNBC, The Washington Post, Ad Age, Business Insider, Forbes, and more.