Nadya is a Senior PXM Business Analyst operating at the intersection of Product Experience Management (PXM), Digital Asset Management (DAM), and Agentic AI. She specializes in transforming complex product ecosystems into intelligent, scalable, and high-performing digital experiences built for real human impact. With deep expertise in PXM, she bridges business and technology, translating stakeholder needs into structured, future-proof solutions, elevating data quality, and driving digital shelf excellence, always through a customer-first lens.