Holder of a Master’s Degree in Advertising and Marketing, followed by 23 years experience in advertising and communication in WPP companies within the EMEA region.

Winner of a 100+ awards and accolades in major local, regional and global award shows including Cannes Lions, D&AD, New York Festivals, Clio, Dubai Lynx, Loeries, Effies and many more.

Featured in the global top 50 Executive Creative Directors in the Directory Big Won Rankings in 2016, and twice in the top 10 Executive Creative Directors in the MENA region in the Black and White report for 2018 and 2019, and in 2021 Creativepool's Top 100 Creative Leaders of the Year.

Served on jury panels in many local, regional and global award shows including Cannes Lions, AdFest, The One Club, New York Festivals and many more.