Parusha Partab was initially drawn to the advertising industry due to its ability to shape and influence culture. With a passion for strategy, she finds excitement in helping brands establish an iconic presence and develop meaningful connections with their target audience to drive business growth.

Throughout her career, Parusha has garnered various awards and recognition, including being named one of Mail & Guardian's Top 200 Young South Africans in 2023 and earning the title of Strategic Planner of the Year at the Global Women in Marketing Awards.

Additionally, as the Head of IAB SA (DEI) Council, she strives to create a collaborative environment where creativity and clients can flourish. Her ultimate goal is to foster “brave spaces” that inspire innovative and impactful creative work.