Paul Bradbury is the Chief Executive Officer of VML across Australia and New Zealand, bringing a clear vision for the agency's future and a deep commitment to forging meaningful connections between brands and people.

Under Paul’s leadership, VML ANZ is poised to leverage the transformative opportunities presented by Generative AI, always ensuring that technology serves to amplify human insight, empathy, and imagination. He believes this is a pivotal moment to craft work that resonates deeply, connecting with people’s values and aspirations rather than just reaching their feeds. By balancing cutting-edge innovation with a "Human First" creative philosophy, Paul aims to guide VML ANZ into a future where courageous creativity and meaningful brand experiences drive sustainable growth for our clients.

Paul joins VML ANZ following a highly successful decade as President and CEO of TBWA Australia and New Zealand. During his tenure, he transformed the agency into one of the largest and most influential creative companies in the Asia Pacific region, leading impactful partnerships with a diverse roster of global and local brands, including Apple, Telstra, Amazon, NAB, and Woolworths Australia. This extensive experience in fostering client partnerships, driving significant growth, and championing creative excellence now fuels his ambition for VML ANZ, dedicated to delivering unparalleled value and innovation for our partners.