Paweł manages a 15-person strategic team within the agency. He has collaborated with brands such as IKEA, Żywiec Zdrój, Danone, Pepsico, and Samsung on brand-building and activation projects and beyond communication. A multiple-time EFFIE competition judge, the Young Creatives Planners jury chairman, and a lecturer at institutions including the European Higher School, Collegium Da Vinci, and AGH. Formerly, he served as the Strategy Director at ING Bank Śląski. Basketball player.