Pinaki has more than two decades’ experience in advertising and communications.

Over his career, his work spans diverse categories including food and beverage, nutrition, automobiles, technology, and durables. His work also scales brands like Horlicks, Pepsi, Lays, Nestlé, Hero, Whirlpool, SC Johnson, Compaq, HCL and Bank of America.

Whether its launching new brands, revitalizing mature brands, or designing brand architectures and crafting growth strategies – they are all part of Pinaki’s repertoire of expertise.

Pinaki is a management post-graduate by education and a lifelong student of advertising and all things interesting. He confesses that more than any academic resources, it’s his two daughters – one a pre-teen and the other a seasoned teen – who keep him abreast of popular culture and change.

In his spare time (which is very little), Pinaki speaks about advertising at management institutes and advises startups on consumer facing issues.