As Managing Director for VML Belgium, Sophie runs the agency on a day-to-day basis.

This role is perfect to blend her experience in communication & brand strategy with her in-depth knowledge of building a people-first organization through a culture of collaboration and operational excellence.

During the first +10 years of her career, she focused on client management & client leadership.

Triggered by organisational challenges, the ever-changing and adaptive spirit of an agency and the ambition to create a better & lighter work environment, she shifted her professional path and took on a role as Chief Culture Officer and later as Chief People Officer.
As a natural leader with a profound knowledge of always-changing creative businesses, she puts the focus on the heart of the company by bringing company brand, people and organisation closer together.
Value-driven, a true team player and strong communicator, characterised by an open, collaborative but pragmatic way of working, summarises her approach.