Tracey began her 15+ year experiential marketing career at an entrepreneurial agency, where she developed a passion for bringing brands to life through memorable experiences that inspire brand love and drive measurable results.

As a proud member of the WPP family, she has since developed and led successful experiential marketing campaigns for B2C and B2B clients across diverse categories, including CPG, financial services, technology, energy/oil, hospitality, wine/spirits, healthcare, travel, and telecom. Her experience includes large-scale sponsored events, in-venue experiences, immersive permanent and pop-up activations, street teams, retailtainment, consumer promotions, conferences, and trade show activations.

Outside work, Tracey enjoys traveling (from road trips to long flights), exploring New York City, spending time with her nieces and nephew, and feeding her podcast obsession.