Ubbo is the CEO of VML Netherlands. Day-to-day, Ubbo is responsible for the strategic leadership of VML Netherlands, leading a team of more than 500 digital experts to deliver exceptional client service.

He helps integrate VML's capabilities across the entire customer journey, from acquisition to service, to deliver exceptional customer experiences for B2B& B2C. He drives key customer relationships to deliver true cross-channel capability for clients across the digital marketing landscape.

With close to 20 years of experience, Ubbo has built an invaluable level of knowledge and expertise in consumer engagement technology and, in particular, Salesforce. By fostering a strong relationship with the platforms and clients, he has enabled major brands to design, deliver and drive enterprise-scale multichannel operations.