With channel proliferation on the increase and a surging expectation for personalised experiences, you need to hit the right person, with the right content, in the right place, at the right time.
Technology can help solve part of the challenge, but it is certainly no panacea. It has now become a truism that despite best intentions, digital transformations often fail. Research from management consulting firm BCG suggests that 70% of such projects fall short of their objectives, “often with profound consequences”.
