Gone are the web-only days, as continual channel proliferation amps up the pressure on the creative process: social, digital POS, video, voice, the list goes on. Now brands must be omnipresent, show up in real time, and personalise their message too, at scale.
Personalisation: the content challenge
In 2021, digital experiences have the power to make or break relationships with customers, yet delivering them has never been more of a challenge for brands.
Check out our report summary on personalisation and the content challenge:
