We live in an experience economy where dynamic, seamless and personalised digital experiences are an expectation.

They have the power to make or break relationships with customers, yet delivering them has never been more of a challenge for brands.

For businesses to win in the experience game, CIOs and CMOs will have to work together. Wunderman Thompson joined forces with Sitecore, surveying IT and marketing leaders across the UK and the DACH region to explore how that collaboration is working across the content and asset management landscape.

Check out our report summary on the experience stakeholder map:

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