Alex Ames
Senior Director Content & Creative Excellence
The Coca-Cola Company
Collaborate, Create, Connect: VML's Future 100 NYC
A deep dive into the trends set to reshape culture, redefine consumer behavior and revolutionize brands in 2025
The Future 100 NYC is here!
Our crystal ball is ready and we look forward to seeing you on Thursday, February 13th from 8:30am to 11:00am EST at VML’s amazing Sky Theater at 3 World Trade Center to immerse yourself in the full experience of VML's Future 100: 2025 report – an indispensable guide to the trends that will shape consumer spending and behavior in 2025 and beyond.
We’ll explore the shifting zeitgeist as we journey into 100 emerging trends spanning culture, creativity, connection and much more.
Hear from futurists, visionaries, innovation experts and marketing leaders about how you can better connect with your consumers in the year ahead.
What: The Future 100 NYC
When: Thursday, February 13th from 8:30am to 11:00am EST
Where: Sky Theater at 3 World Trade Center (175 Greenwich Street)
Ready to step into the future? You can download our Future 100 report here.
Here's the agenda for The Future 100 NYC:
8:30 - 9:15am: Arrivals, networking and sensory breakfast experience with whimsical ‘Tea and Milk’ pop-up Bubble Tea Bar and more brought to you by Shopify
9:15 - 9:20am: Welcome with special guest and award-winning mentalist, Kevin Li
9:20 - 10:20am: Journey Through a Year of Possibilities with VML Futurist, Emma Chiu, Global Director, VML Intelligence
Special guests: Julie Booth, Chief Operating Officer, Mercer Labs; Abbie Baehr, Chief Strategy Officer, VML; and Jason Gloye, Chief Client Officer, VML Health
10:20 - 10:50am: Decoding the Future 100 fireside chat with Kathleen Dunlop, CMO Beauty & Wellness, Unilever, North America, and Alex Ames, Senior Director of Content & Creative Excellence, The Coca-Cola Company, moderated by Audrey Melofchik, Global Chief Brand Experience Officer, VML
10:50-11:00am: Closing Remarks, followed by networking
Meet our speakers:
Kathleen Dunlop
CMO North America
Unilever Beauty & Wellbeing
Emma Chiu
Global Director
VML Intelligence
Kevin Li
Mentalist
Julie Booth
Chief Operating Officer
Mercer Labs
Abbi Baehr
Chief Strategy Officer
North America
VML
Jason Gloye
Chief Client Officer &
North America Lead
VML Health
At the Future 100 NYC, get ready to explore these trends and many more:
Culture
#01 Reality Shift: Embracing delusion is a highly intentional form of optimism to inspire a better reality.
Tech
#14 Robot Redux: Humanoid robots are set to become a staple of every home.
Brands
#36 Chaos Packaging: Brands are using packaging to play with audiences’ expectations.
Retail
#61 Awesperiential Retail: Stores and malls are morphing into purveyors of awe.
The Future 100 ushers in a year of possibilities, where new realities are in the making, human potential is being redefined, and propelled by AI, a new creative economy is emerging.