Jon Cook
Global CEO
VML
Jon is Global CEO of VML, an agency he’s been an integral part of for nearly 30 years. VML is proud to serve some of the world's most recognized and respected brands, including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2025, under Jon’s leadership, VML was recognized as an Ad Age A-List Standout Agency and rose to No. 2 in WARC’s Creative 100 ranking.
Bold Breakthroughs, Courageous Creativity: Join Us at VML’s Future 100 Launch Experience
The Future 100 is heading to New York City!
VML's Future 100: 2026 report is the definitive guide to pivotal trends that are redefining human first connection and giving way to profound transformation.
Join us as we step into that future for our most anticipated event of the year: VML's Future 100 VIP Launch Event on Thursday, February 12th in New York.
Led by co-author and VML’s resident futurist, Emma Chiu, it promises to be a unique blend of imagination and actionable insight that will power your brand and unleash exciting new opportunities for growth in 2026.
What: The Future 100 NYC
When: Thursday, February 12th from 9:00 AM to 12:00 PM EST
Where: VML's Sky Theater at 3 World Trade Center (175 Greenwich Street)
Here's the agenda for The Future 100 NYC:
8:45 AM – 9:15 AM
Arrivals, Networking and ‘Elemental Dining’ Trend Breakfast
9:15 AM – 9:30 AM
Welcome, Opening with Jon Cook and Tech Experience
9:30 AM – 11:00 AM
Unpacking the Future 100: A Year of Metamorphic Transformation with VML’s Emma Chiu & Ellie Bamford
11:00 AM – 11:30 AM
Powering Humanity in an AI World: Roundtable Discussion with Special Guests
11:30 AM – 12:00 PM
Trend Next Steps, Tech Demos & Networking
The event is now closed – you can read the recap here:
Meet our speakers
Our Future 100: 2026 report is live – you can download it here:
This is a year for building resilience—not just to endure, but also to create space for imagining what comes next. For many, what comes next is transformation, with new realities a source of escape and solace.
Great things are in store for our 2026 Future 100 NA event! In case you missed it, check out the highlights from 2025!
Our 2025 VML Future 100 launch event was one filled with wonder and awe -- with award-winning mentalist Kevin Lee and industry leaders from The Coca-Cola Company, Unilever, and more.