The Future 100 is heading to New York City!

VML's Future 100: 2026 report is the definitive guide to pivotal trends that are redefining human first connection and giving way to profound transformation. 

Join us as we step into that future for our most anticipated event of the year: VML's Future 100 VIP Launch Event on Thursday, February 12th in New York. 

Led by co-author and VML’s resident futurist, Emma Chiu, it promises to be a unique blend of imagination and actionable insight that will power your brand and unleash exciting new opportunities for growth in 2026.

What: The Future 100 NYC
When: Thursday, February 12th from 9:00 AM to 12:00 PM EST
Where: VML's Sky Theater at 3 World Trade Center (175 Greenwich Street)

Here's the agenda for The Future 100 NYC:

8:45 AM – 9:15 AM
Arrivals, Networking and ‘Elemental Dining’ Trend Breakfast 

9:15 AM – 9:30 AM
Welcome, Opening with Jon Cook and Tech Experience

9:30 AM – 11:00 AM
Unpacking the Future 100: A Year of Metamorphic Transformation with VML’s Emma Chiu & Ellie Bamford

11:00 AM – 11:30 AM
Powering Humanity in an AI World: Roundtable Discussion with Special Guests

11:30 AM – 12:00 PM
Trend Next Steps, Tech Demos & Networking

Meet our speakers

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Jon Cook
Global CEO
VML

Jon is Global CEO of VML, an agency he’s been an integral part of for nearly 30 years. VML is proud to serve some of the world's most recognized and respected brands, including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2025, under Jon’s leadership, VML was recognized as an Ad Age A-List Standout Agency and rose to No. 2 in WARC’s Creative 100 ranking.

LinkedIn
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Emma Chiu
Global Director
VML Intelligence

Emma oversees VML’s global in-house futures, foresight and innovation think tank. As co-author of the Future 100 Report, she is a highly sought after futurist helping brands turn foresight into action. Her thought-leadership work has earned global coverage in The New York Times, Vogue and The Washington Post, and has helped establish VML Intelligence as a leading strategic foresight capability within the WPP network.

LinkedIn
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Billy Bohan Chinique
VP, Marketing & Digital Innovation, Virgin Voyages

Billy serves as a brand evangelist, overseeing how Virgin Voyages shows up to the world at large by creating a unifying thread across the organization. He and his team are responsible for shaping Virgin Voyage’s brand platform, personality, voice and creative expression. Under his leadership, Virgin Voyages has debuted several award-winning campaigns, including "Now We’re Voyaging" and with VML "JenAI" starring Jennifer Lopez.

LinkedIn
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Ellie Bamford
Chief Strategy Officer NA, VML

An Australian, New Yorker, and Ad Age Media Person of the Year, Ellie is a global agency leader helping brands and businesses build bigger futures by articulating powerful strategies and creative vision. Ellie specializes in working with brands at the forefront of culture and innovation, delivering award-winning work for Samsung, Uber, Spotify, Sephora, Nestle, Rockstar Games, Microsoft, Unilever, American Express, and more.

LinkedIn
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Joanna Stern
Emmy Award-winning Tech Journalist, Producer and Host

As The Wall Street Journal's senior technology columnist and creator of the "Tech Things" YouTube video series and newsletter, Joanna has spent nearly two decades demystifying our digital world with a signature blend of humor and insight that's earned her recognition as one of tech journalism's most compelling and entertaining voices. Her investigations into how technology shapes our lives have garnered her Gerald Loeb Awards, Pulitzer nominations and more. 

LinkedIn
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Jason Xenopoulos
CEO, VML New York & COO, Global Accounts

Jason is an award-winning creative director, filmmaker and entrepreneur whose creative ventures have spanned all areas of media. Jason has helped lead VML's creative transformation, integrating strategic business objectives with groundbreaking creative solutions across key brand accounts including Ford Motor Company, Virgin Group and more. Jason has also been a judge at award shows including Cannes Lions, Effies, NY Festivals and Dubai Lynx. 

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Benjamin Benichou
Creative Director & AI Entrepreneur

Benjamin Benichou works at the intersection of culture, technology and commerce – collaborating with global brands using generative AI to rethink how campaigns are conceived, produced and scaled. As the founder of an AI creative studio and the Masters of AI™ program, he helps brands and creative teams move from experimentation to real-world execution, turning AI from a novelty into a competitive advantage.

LinkedIn

Our Future 100: 2026 report is live – you can download it here:

F100 2026 Email Header 4
This is a year for building resilience—not just to endure, but also to create space for imagining what comes next. For many, what comes next is transformation, with new realities a source of escape and solace.

Emma Chiu & Marie Stafford

Global Directors, VML Intelligence

Great things are in store for our 2026 Future 100 NA event! In case you missed it, check out the highlights from 2025!

THE FUTURE 100 FINAL 720p HD

Our 2025 VML Future 100 launch event was one filled with wonder and awe -- with award-winning mentalist Kevin Lee and industry leaders from The Coca-Cola Company, Unilever, and more. 

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