The Future of Shopping Revealed 2024

Chuck Mauro
Global Marketing Director, Brand Strategy & Creative
New Balance

Chuck Mauro has worked as a strategist and creative for over twenty years, with a focus on connecting brands to culture in relevant and genuine ways. For the last nine years, Chuck's roles at New Balance have crossed functions including Digital, Lifestyle and DTC, and he currently serves as Global Marketing Director, Brand Strategy & Creative.

Keith Lehman
Director, Global Digital Commerce Marketing
Colgate-Palmolive

Keith Lehman currently leads Digital Commerce Marketing and Retail Media programs globally at Colgate-Palmolive. Over the last decade, Keith has helped transform the digital practice at Colgate's pet subsidiary Hill's Pet Nutrition – connecting the brand to new audiences through innovative digital experiences and eCommerce products for this $3.7B Fortune 100 company.

Beth Ann Kaminkow
Global Chief Commerce Officer
VML

With over 25 years of experience in marketing and business pioneering creative commerce and new business development, Beth Ann Kaminkow believes that marketing can be a positive force for change. She has a proven track record of success through innovation and storytelling creating retail experiences that transform how people shop and buy.

Brandon Gracey
Director of Enterprise Sales, B2B and Diversified Industries
Shopify

Brandon Gracey is Director of Enterprise Sales for Shopify’s B2B and Diversified Industries. Joining Shopify in late 2022 with ten years of experience in B2B commerce and 25 years in emerging industries, Brandon works directly with Shopify’s product leadership team connecting their largest customers’ insights to product development teams.

Audrey Melofchik
Global Chief Brand Experience Officer
VML

A passionate leader with an extensive background building successful brands, leading high-performing teams and doing award-winning work, Audrey Melofchik ensures the seamless integration of VML's best-in-class BX, CX and Commerce practices to create culture-shaping brands that inspire audiences and drive growth.

Jason Carmel
Global Creative Data Lead
VML

Jason Carmel inspires VML's creativity and expertise at the intersection of commerce, data and technology – having won two Cannes Lions Grand Prix for unique and effective AI campaigns in the last three years. Over his more than 20-year career, Jason has helped top global brands like VW, Microsoft and Coca-Cola build things that drive future growth.

Scott Lux
EVP, Global Ecommerce and Technology
Esprit

Scott is an innovative senior executive focused on leveraging data and technology to enable content and commerce with expertise in delivering growth at scale. He excels at building and leading cross-functional, high-performing teams, and guided Esprit’s transformation from a $500M omnichannel experience to a global license model.

Hugh Fletcher
Global Demand Content & Thought Leadership Director
VML Enterprise Solutions

Hugh Fletcher is a global expert in e-commerce thought leadership interested in exploring potential and alternative futures driven by innovation and creative research. With over 15 years of client and agency-side experience at both strategic and operational levels, Hugh is a principal author of VML's Future Shopper 2024 report.

Naji El-Arifi
Head of Innovation
VML Enterprise Solutions

Naji El-Arifi focuses on solving problems in creative new ways for businesses in a digital-first world. With a background in product management and innovation, Naji has worked with global companies including Lego, Sainsbury’s, Audi and BP, amongst others, demonstrating how technology can solve industry challenges. He's also a two-time winner of WPP's prestigious Atticus Awards.