2025 Ramadan Campaign

First Abu Dhabi Bank's Ramadan film breaks from the traditional Emirati family-centric iftar scene, instead showcasing a diverse tapestry of nationalities, including Asian, Western, and Arab expats, embracing the spirit of the holy month. The film highlights the unexpected connections formed during Ramadan, such as an Emirati family hosting individuals from various backgrounds, ultimately emphasizing the unifying message: "Bonds that grow closer."