For a long period Ahli United Bank had not communicated anything in cinemas, which the client thought was a very good touchpoint for their target audience. We were briefed to come up with an ad for the cinema that would cut through the clutter, and also incentivize people to sign up to Al-Hassad, AUB's draw account.


We drew our inspiration from various coming attractions movie trailers.


Our idea was to make our ad camouflaged in the shape of a coming attractions movie trailer.


In a highly competitive market, with many other banks offering a similar product, the Al Hassad campaign proved so successful, that it won the client the award 'Best Savings Product Award, Kuwait 2019' from the Banker Middle East Magazine (the communication aspect also being part of the judging criteria).

profile picture of Al Hassad

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