Baileys and Eurovision, name a more iconic duo... we'll wait. When Baileys launched their Eurovision partnership, they turned to VML to lead the treating conversation on a night of social media high-drama.

But by serving up a menu of pre-awareness planning, inspiration and tasty teasers we made it more than a night to remember. With inclusive, fun-filled, inspirational content at key lead-up moments, and a reactive ‘on the ground’ newsroom approach we kept the Eurovision fever running over a month-long campaign with stunning results.

Press

Baileys named top spirit brand on social for 2023
The Spirits Business
Brands embrace Eurovision - and the spending power of its 180m viewers
The Guardian
Inside Baileys’s 3-year Eurovision Song Contest deal
The Drum

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