FWT BOIM003 040 BOI BER Mortgage 40 V2 copy


With Bank of Ireland’s new EcoSaver Mortgage, the more you improve your BER (Building Energy Rating), the better your interest rate gets. To launch it, The Bank Collective needed to create a campaign as unique and disruptive as this groundbreaking product.


Your BER is now more valuable than ever, and we wanted to celebrate that in a big, fun way. We realised the global phenomenon of gender reveal parties would be the perfect vehicle to bring this game-changing new mortgage to life, and load the TV spot with Irish insight in the process.


The campaign includes a playful TVC that uses the construct of gender reveal parties to dramatise the exciting new EcoSaver mortgage. The twist is that the reveal is actually a BER letter — showing how everyone in Ireland now has a reason to celebrate their BER. We extended the idea through fun Social videos and eye-catching OOH, inviting everyone around the country to celebrate their BER with the new EcoSaver Mortgage.

Folk VML Bank Of Ireland 1
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