BDO – Leading Digital Transformation on a Global Scale

Redefining a global financial leader with award-winning Shopify UX, digital redesign, and 300% growth in industry form submissions driving client engagement.

Office: VML

Client: BDQ

A Modern Digital Experience for One of the World’s Largest Professional Services Networks

BDO, one of the world’s largest professional services networks, operates in more than 160 countries and territories, offering assurance, tax, and advisory services to a global client base. Recognizing the need for a modern, engaging digital presence, BDO embarked on a holistic transformation: upgrading to the latest version of Kentico while elevating design, usability, and client experience.

Challenge

BDO’s decision to upgrade its website to the latest version of Kentico was about more than just a technical refresh. The firm saw an opportunity to modernize its digital presence and significantly improve the way clients interact with its services online. The goal was to create a platform that reflects the scale of its global expertise, provides a seamless user experience, and drives meaningful engagement.

Key Goals:

Technical Upgrade: Modernize the website with the latest Kentico version to improve reliability and performance.

Enhanced User Experience: Redesign the site to create a more intuitive, engaging, and effective digital platform that aligns with client expectations.

Solution

To deliver a digital presence that truly reflects BDO’s brand and serves its clients, VML focused on deep client understanding, purposeful design, and close collaboration.

Client-Centric Insights
Through in-depth discovery and relationship building, we gained a nuanced understanding of BDO’s diverse client base. These insights informed every aspect of design and development.

Comprehensive Business Representation
The redesign was crafted to showcase BDO’s full range of services and global reach, ensuring the platform communicates the brand’s expertise and value proposition clearly.

Collaborative Process
Workshops and milestone reviews aligned navigation and user flows with key buyer journeys, ensuring the site was tailored to real client needs.

Purposeful, Aesthetic Design
Balancing modern visuals with functional clarity, the new design elevated the brand’s digital presence while ensuring the platform drives measurable business outcomes.

Outcome

The website transformation, completed between January and October 2023, delivered impressive performance improvements and earned recognition for both design and effectiveness.

Conversion Growth
A 300% increase in organic form submissions on industry pages and a 37% increase on service pages highlight a vastly improved ability to convert visitors into leads.

Enhanced Visibility
A 6% increase in organic sessions and improved click-through rates on 9 of the top 10 ranking pages boosted reach and attracted more qualified traffic.

Improved User Engagement
Clear, intuitive navigation and an engaging layout now encourage deeper exploration of BDO’s services.

Industry Recognition
The redesigned site earned five Vega Digital Awards, validating its cutting-edge design and client-focused user experience.

Growth

With a transformed digital presence and a client-centric platform, BDO is better positioned than ever to connect with its global audience and demonstrate the breadth of its expertise. The upgrade empowers internal teams with a modern, adaptable foundation that supports ongoing success in the digital landscape—ensuring the firm can continue to evolve alongside the needs of clients and the demands of a rapidly changing global marketplace.