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Give It Some Boots
Boots turns up the volume on life’s beautiful, brutal and brilliantly unexpected moments.
- Office
- United Kingdom
- Client
- Boots
Backing Every “Brutiful” Moment
Boots launched Give It Some Boots, a bold new brand platform with a simple message: step into life with confidence and turn up the volume on whatever comes next.
Across TV, cinema, digital OOH, social, in-store and online, the campaign celebrates the real, messy, joyful and sometimes difficult moments that make up every life stage. From skincare dilemmas and first grey hairs to perimenopause and getting ready for a big night out, Boots is there with trusted expertise, products and support.
Boots had the opportunity to build on its trusted pharmacy heritage with a new platform that celebrates the energy, variety and individuality of modern life. It brings healthcare, pharmacy, beauty, wellness, advice and inspiration together under one confident idea. The campaign shows that Boots is there not only for life’s tougher moments, but also for the confidence boosts, big decisions and everyday wins in between.
Life doesn’t come with a filter. It is joyful, messy, unexpected and sometimes tough—but it is also full of possibility. The idea is inspired by life’s “brutiful” moments, celebrating the confidence that comes from having the right support behind you, whether you are navigating change, finding your spark or simply getting ready to face the day.
Give It Some Boots becomes both a brand promise and a rallying cry: step into life, turn up the volume and face whatever comes next.
The film move through instantly recognisable moments, from navigating skincare choices and spotting a first grey hair to entering perimenopause, showing how Boots’ advice, products and services help people find confidence and self-belief.
Set to a specially recreated version of These Boots Are Made for Walkin’, the films build to a joyful choreographed dance sequence, featuring a No7 Macmillan Beauty Advisor and the expert care Boots provides.
The campaign takes the movement beyond the screen through creator-led stories, nationwide karaoke booths and a full-funnel media plan across TV, cinema, digital OOH, social, in-store and online.
