Edrington is a global, family-owned spirits company that was founded in the city of Glasgow in 1850. The privately-owned company has been in business for 160 years and is home to exceptional spirits brands such as Highland Park and The Macallan.
As digitalisation impacts businesses ever more profoundly, Edrington set out to organise its digital workflows more efficiently to become the world leader in ultra-premium spirits.
Building and maintaining an online presence across platforms requires brands to store and manage product photos, videos, copy, and other digital materials in an organised and easy-to-navigate manner. Being home to international brands and having more than 70% of its workforce operating outside of Scotland makes an online presence even more important for Edrington.