WARC Awards
2024
1 Silver
Buscapé. Back to the City of God
The 14-minute short film was released in cinemas, streaming, YouTube, and TV
- Office
- Brazil
- Client
- Vivo
Released in September 2022, the short film "Buscapé - Back to the City of God" is an unprecedented partnership between Telefónica Vivo and Motorola, idealized by the agency VMLY&R. It is the only sequel to the award-winning film "City of God," which was produced by the same production company, scriptwriter, editor, art director, composer, director, and most of the cast. Fernando Meirelles, the director of City of God, also served as executive producer.
The short film uses the character of Buscapé, who in the original film was a boy passionate about photography. Now, Buscapé returns as a photojournalist, using the camera of Motorola's smartphone and Telefónica Vivo's 5G to uncover a gang trafficking animals in the City of God. The story shows how Buscapé uses his photographic talent to expose the violent reality of the community and unveil an environmental crime. Through the character's lenses, the viewer journeys through the community and discovers new characters and stories.
This project rescues a tradition of the Vivo brand of creating content that pays tribute to significant landmarks of Brazilian culture. Now, 20 years after the release of the most excellent Brazilian film of all time, the union of Vivo and Motorola enables the reunion of the main characters involved in the original movie. A historical celebration of a historical film.
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The project was born not only to honor the 20 years of history of the movie 'City of God' but also to launch the new Motorola Edge 30 ultra with the power of Vivo's 5G connection.
The friendship between Buscapé and Barbantinho is the leading thread of this new story, and the actors Alexandre Rodrigues and Edson Oliveira once again bring the iconic characters to life. In the spin-off, Buscapé returns to Cidade de Deus, now as a professional photojournalist, to cover a special event within the community, but changes his plans when he stumbles upon a discovery that will start an investigation, using Vivo's 5G connection and the new edge as his allies.
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Awards
2023 Andy Awards
Craft
Gold
2023 Andy Awards
Idea
Gold
2023 PHNX
Strategy & Techquine: Branded Content
Silver
2023 PHNX
Film: Creative Idea
Bronze
2023 PHNX
Film: Direction & Cinematography
Bronze
2023 D&AD
Entertainment
Graphite Pencil
2023 D&AD
Direction
Wood Pencil
2023 Ciclope Latino Festival
Best Idea
Gold
2023 Cannes Lions
Film
Silver Lion
2023 Cannes Lions
Media
Silver Lion
2023 Cannes Lions
Film Craft
Bronze Lion
2023 Gerety Awards
Entertainment Cut
Gold
2023 Mad Stars
Entertainment Video Stars: Sectors
Crystal
2023 Mad Stars
Film Stars: Film Craft
Silver
2023 Mad Stars
Strategy Stars: Sectors
Bronze
2023 Mad Stars
Entertainment Video Stars: Movie
Bronze
2023 Mad Stars
DGs (Sustainability Development Goals) Stars
Bronze
2023 Festival do Clube de Criação
Ação Promocional ou Marketing Direto
Gold
2023 Festival do Clube de Criação
Tv, cinema e outras telas
Gold
2023 Festival do Clube de Criação
Branded Content
Gold
2023 Festival do Clube de Criação
Relações Públicas
Bronze
2023 Festival do Clube de Criação
Técnica - Uso Criativo e Mídia
Year Book
2023 Festival do Clube de Criação
Técnica - Direção de Ator
Year Book
2023 Festival do Clube de Criação
Técnica - Filme/Montagem
Year Book
2023 Effie Awards Brasil
Grand Effie
Grand Effie
2023 Effie Awards Brasil
Brand Experience Serviços
Gold
2023 Effie Awards Brasil
Novos Produtos ou Serviços
Gold
2023 Effie Awards Brasil
Branded Experience Serviços
Gold
2023 Effie Awards Brasil
Novos Produtos ou Serviços
Gold
