Dedicated to Care

Showcasing long-term community connections fostered between pharmacist teams and their customers

Our pharmacy teams have long been pillars in their communities; some having been in their pharmacies for decades. In creating our new brand promise, we have worked closely with our network partner advisory group to ensure it portrays the work they and their teams do daily.

Nick Munroe

Executive General Manager

Create a reimagine brand platform that distinguishes TerryWhite Chemmart from other competitor brands across Australia.

Draw on the historical roots of TerryWhite Chemmart's community ties across big cities and small towns.

After extensive customer research and analysis, TerryWhite Chemmart launched the 'Dedicated to Care' campaign at their national conference on the Gold Coast to over 800 pharmacy staff and 80 supplier partners, showcasing its importance within the organisation’s strategy for success. From March onward, TWC’s new ‘Dedicated to Care’ campaign will roll out to provide an all-encompassing multi-platform campaign. With TVCs, digital banners, social media content, and a presence across in-store locations throughout the rollout – no matter where customers engage with TWC, the new platform and promise will reach everyone.

The new promise highlights TWC’s commitment to providing essential care across customers’ lives – realised from childhood through to adulthood – supporting each customer through changing and often complex health needs with the best possible service.