Lux My Algorithm: Ads That Cleanse Your Social Feed
LUX and VML reverse-engineered social media recommendation systems, turning ads into active "algorithm cleansers" to rescue women’s feeds.
Degree Inclusive
Degree introduces the world's first adaptive deodorant built with a diverse disability community
- Office
- Argentina
- Client
- Unilever
By developing a deodorant serving the needs of those with visual impairments and upper limb disabilities, Degree continues to advance its ongoing commitment to providing inclusive products for everyone – whoever you are, and however, you move.
Just as we created a deodorant that has multiple ways to be opened and applied, our entire campaign has various ways to be seen and heard. We wanted everyone to be included in this vital message: 'The first inclusive deodorant.'
15% of the world's population has a disability, yet products and experiences are still not designed with this community in mind. Across the beauty and personal care industry, there is currently no deodorant product to use that’s suitable for people with upper extremity impairment or visual impairment.
Degree Deodorant – makers of the world’s #1 antiperspirant – are committed to inspiring confidence in everyone to be active and move more. Degree believes no one should be held back from breaking a sweat and enjoying the transformative benefits of movement.
Degree Inclusive is the world’s first inclusive deodorant built with people with visual impairment and upper extremity impairment, co-created by an inclusive team of design experts from VML and SOUR, including occupational therapists, engineers, consultants, and people living with disabilities across the globe.
An innovative deodorant designed for the future, Degree Inclusive is inspiring change across the industry.
