After an impressive pitch win in 2019, VML adds the new brand value Human to the existing Eucerin brand values Dermatological Expertise, Uncompromising and Honest to help bring its new brand purpose of “We believe in the life-changing power of dermatological skincare” to life.
Skinterviews
The 1st global brand campaign for Eucerin
Client
- Beiersdorf
Office
- Berlin
Challenge
Inspiration
We empathize with the deepest aspirations of our customers and want to give them the desired certainty that their life can be changed. But what exactly is THAT CHANGE they desire?
They want to finally become and be that person who they feel (and we know) they've been the whole time: The beautiful human behind the skin concern.
Idea
In a number of intimate interview portraits we get as real as we can with real people from all over the world about their real stories of how their life was changed to the positive after using Eucerin.
VML created a 360° campaign, shot in Berlin with an international cast of 6 real testimonials, each with different skin concerns and all with life-changing skincare experiences, the film turns to actual consumers for a non-scripted glimpse into the life-changing power of dermatological skincare.
Growth
Introduced diversity to the communication of Eucerin and updated the brand’s look & feel to deliver more authenticity and thereby gain more relevance.
Please provide your contact information to continue.
Related Content
Horaios
DiagnostiCookies
A box of cookies that helps identify melanoma and save lives
Read Case Study 
The Kraft Heinz Company
Your Heinz for Cooking
Heinz enters German kitchens with Tomato Frito, a new tomato-based sauce.
Read Case Study