Fertility Finder

We wanted to connect women directly to companies that cover this treatment and start a conversation with employers who don’t.

We developed a digital platform that allows fertility treatment seekers to examine companies’ fertility coverage and connects them with job opportunities at fertility-friendly companies. Then we targeted fertility-unfriendly companies at a time we knew they would proudly advertise their commitment to women on International Women’s Day – launching an automated software platform that listened to companies’ celebratory messages on social media and automatically replied to those who don’t offer the treatment with a personalized message, inviting them to add this essential coverage.   

We started by integrating proprietary data from our client, Baby Quest Foundation, with publicly available data from employers to create our digital platform: the first-ever database of fertility-friendly companies.