Covid-19 led lockdown had dashed many a travellers hopes and dreams. AirAsia India, wanted to spark some hope in these troubled times.
Flights of Imagination
Humans never stopped flying
Client
- AirAsia
Office
- India
Challenge
Inspiration
The inspiration came from the simple fact that the urge to fly is innate in us humans. If not physically, we have always taken flights of imaginations, of dreams, of hopes.
Flying in a sense is much more than just an airplane flight. It's an emotion. It represents freedom, dreams and possibilities.
Idea
The idea was capture this beautiful spirit of flying to inspire hope with a crowdsourced campaign and people participated enthusiastically to make this film during lockdown.
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Press
‘Humans have never stopped flying,’ says AirAsia’s new ad film
Financial Express BrandWagon
Flights of imagination: AirAsia shows timeless human desire to fly in new filmEconomic Times Brand Equity
Wunderman Thompson Bangalore interprets flying and what it means to each passenger via new AirAsia filmCampaign Brief Asia
Wunderman Thompson South Asia creates #FlightsOfImagination film for AirAsiaExchange4Media
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