Coke Holi
For Holi, India’s festival of colours, Coca-Cola did the unthinkable by letting people colour their Coke – turning its iconic red into white.
Flights of Imagination
Humans never stopped flying
- Office
- India
- Client
- AirAsia
Challenge
Covid-19 led lockdown had dashed many a travellers hopes and dreams. AirAsia India, wanted to spark some hope in these troubled times.
Inspiration
The inspiration came from the simple fact that the urge to fly is innate in us humans. If not physically, we have always taken flights of imaginations, of dreams, of hopes.
Flying in a sense is much more than just an airplane flight. It's an emotion. It represents freedom, dreams and possibilities.
Idea
The idea was capture this beautiful spirit of flying to inspire hope with a crowdsourced campaign and people participated enthusiastically to make this film during lockdown.
