A free coffee is great, but holding your keys, your phone, a sandwich, and a hot beverage at the gas station is a recipe for disaster. Q8's free coffee promotion leaned into the universal, highly relatable clumsiness of having our hands too full.
Fumbling for Coffee
What would you do for a free cup of coffee?
Client
- Q8
Office
- Belgium
The Q8 app is an important loyalty tool for Q8. To boost the number of app downloads and loyalty card scans they gave every customer who scanned their card with the app a free coffee. The challenge? How do you add the typical smile of Q8 to a tactical campaign.
We observed real behavior. People are always in a rush, carrying wallets, keys, snacks, and phones. Adding a hot coffee leads to putting your cup on the car's roof... With the risk of forgetting it there.
Don't forget your free coffee. We created a humorous activation to draw attention to the Q8 offering. During their morning commute, people driving in the direct surroundings of 5 of Q8's stations could spot a familiar, yet attention-grabbing sight. a forgotten coffee cup, was stuck to a campaign car that carried the message of the free coffee people could redeem at Q8. At the stations an activation team explained people how they could intantly download the app, create their profile and sip of their well-deserved coffee on the go. The star of our campaign: the forgotten cup also headlined in social media content to bring attention to the offer beyond the 5 participating locations.
The lighthearted campaign resonated strongly, driving a significant increase in store visits and coffee redemptions while boosting brand sentiment.
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