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Gift Happily Ever After
Boots brings a touch of fairytale magic to Christmas 2025
- Office
- United Kingdom
- Client
- Boots
This Christmas, Boots unwraps its festive campaign "Gift Happily Ever After", inviting everyone to experience the magic of meaningful gifting. The film follows the loveable Puss as he searches for the perfect presents for his fairytale friends, reminding viewers that Boots is the destination for finding the perfect gift for everyone on your list (even the Snow Queen).
Boots needed to reaffirm its position as the ultimate destination for thoughtful Christmas gifting in one of the most competitive festive markets of the year. The goal was to create a campaign that could cut through the seasonal noise, showcase Boots’ extensive beauty and wellness range, and inspire customers to “gift happily ever after.”
Rooted in the storytelling charm of classic fairytales, the campaign imagined what would happen if the world’s most iconic fairytale characters faced the same festive gift dilemmas as we do. With warmth, humour and a touch of Christmas magic, "Gift Happily Ever After" reminds shoppers that no matter how last-minute or whimsical the list, Boots has the fairest gifts of them all.
This campaign reimagines the classic fairytale for today’s audience. Directed by award-winning duo DOM&NIC through Outsider, the film sees Puss tumble from a snowy enchanted land onto a bustling UK high street, where a Boots Beauty Specialist helps him find thoughtful gifts for each of his friends - from a hairstyling tool for Rapunz to a Mirror for Prince Charming.
Brought to life with a seamless blend of CGI and live-action craft, the fully integrated campaign spans TV, OOH, cinema, print, social and innovative digital formats, including CityMapper’s new on-the-go advertising, Snapchat Map activity, and partnerships with the Capital Jingle Bell Ball and Glide at Battersea Power Station.
