KitKat gave a nod to the freezing cold temperatures hitting the UK with a cool new out-of-home advert. The execution empathised with Brits as they faced the coldest nights of winter so far. Inspired by the arduous early morning task of scraping the ice from your car windscreen, the iconic chocolate bar invited people to ‘Take a Brrr’ from the cold.

With an arctic cold snap having us all reach for jumpers, hats, gloves, coats… and yet more jumpers, we wanted to entice people to take a brrr…eak with KitKat. An impressively quick turnaround from a brilliant team.

Mike Watson

Creative Director, VML

Kit Kat Brrr Hero

Britain faced some of the coldest nights of winter so far in January, with some areas of the country reaching minus double digits.

Inspired by the arduous early morning task of scraping the ice from your car windscreen, the iconic chocolate bar invited people to ‘Take a Brrr’ from the cold.

VML wanted to play on the 85 year heritage of the brand line “Have a break, Have a KitKat”, to react quickly to the extreme weather the UK was facing.

The execution itself went from ideation to live in just 36hrs, showcasing the power of a great idea and collaborative client partnerships.

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

Baileysss jpg 2
Baileys

Baileys Sound Scales

A unique audio innovation that tells consumers what is left in their bottle and suggests delicious treats they can create with it
Read Case Study
Stirton Moderate Diabetic Retinopathy
Canon

World Unseen

Developed in partnership with RNIB, Canon inspires accessible photography designed for all
Read Case Study