Beneath the surface of a seemingly simple innovation lies an ingenious process that transforms Heineken® beer into a refreshing ice cube – a feat that defies convention and elevates the "Beer with Ice" tradition to new heights.

Heineken Laos 15sec Final
With bold creativity, meaningfulness and open-mindedness Heineken® Star Ice was brought to life. Inviting our local consumers in Laos to have a good time with Heineken® while still enjoying their local beer drinking culture!

Fahmi Rajendra

Marketing Director, Heineken® Laos

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