DIY by IKEA
IKEA redefines DIY with ingenious home solutions campaign
Hej Kyiv!
Introducing Kyiv to IKEA
- Office
- Ukraine
- Client
- IKEA
Challenge
Ukraine eagerly awaited its IKEA opening for months. When it was finally time, we invited people to the store just like we would invite friends into our homes.
Execution
We gave the floor to IKEA furniture to say hello in a unique Ukrainian IKEA-ish language. Additionally, we created special navigation to the store to announce the physical retail store to Ukrainians.
