The Cold Campaign
A winter appeal ad that actually makes listeners feel the cold.
Home for the Holidays
Shining a light on WA’s homeless crisis.
- Office
- Perth
- Client
- Anglicare WA
Challenge
With Christmas being a particularly difficult time of year for homeless people, Anglicare WA wanted to raise awareness and much needed funds to support those without a home for the holidays.
Inspiration & Idea
We contrasted the grim reality faced by homeless people with the luxury and joy the rest of us take for granted over the holidays.
Growth
In a time of cause fatigue, our campaign raised awareness and $170,000 for Anglicare WA – an 18.9% increase on previous campaigns, 18% from first-time donors, 13.3% above their target and with a 425% return on investment.
