With Christmas being a particularly difficult time of year for homeless people, Anglicare WA wanted to raise awareness and much needed funds to support those without a home for the holidays.
Home for the Holidays
Shining a light on WA’s homeless crisis.
Client
- Anglicare WA
Office
- Australia & New Zealand
- Perth
Challenge
Inspiration & Idea
We contrasted the grim reality faced by homeless people with the luxury and joy the rest of us take for granted over the holidays.
Growth
In a time of cause fatigue, our campaign raised awareness and $170,000 for Anglicare WA – an 18.9% increase on previous campaigns, 18% from first-time donors, 13.3% above their target and with a 425% return on investment.
![WT Anglicare Christmas Appeal](https://res.cloudinary.com/dotcom-prod/videos/ar_16:9,b_black,c_pad,f_auto,q_auto,so_auto,w_1500/v1/wt-cms-assets/2022/06/vbteixl1o0s8mlwe1afv/wtanglicarechristmasappeal.jpg)
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Awards
ACT Great Ads for Goos
Solidarity
Gold