In 2026, Ford became the official automotive partner of every level of baseball, from MLB to Minor League baseball and Little League. Wait. Even Little League? That would be an interesting venue to have a Ford Mobile Service van pull up to.
Little League
VML Detroit steps up to the plate to show the benefits of Ford Mobile Service
Client
- Ford
Office
- Detroit
Bryant Craft
Head of Ownership Marketing, Ford
In early 2026, Ford became the official automotive partner of baseball at every level. It was a massive sponsorship they wanted everyone to know about – including Ford service customers.
We all love Major League Baseball. But with its grassroots appeal, community spirit, and easy accessibility, Little League Baseball intrigued us. If Ford Mobile Service can go just about anywhere to service a Ford Owner’s vehicle, why not a Little League field?
We turned the Ford partnership with Little League baseball into a way to show how Ford Mobile Service gives you back time to do what you love most.
Ford Mobile Service is all about taking care of the fundamentals, so showing up where kids learn the game is exactly where we wanted to be. Of course, we threw in a delightful instrumental version of “Take Me Out to the Ballgame,” added a twist that nobody saw coming, then closed it out with an end card announcing the Ford/baseball partnership. Along with running everywhere on social, “Little League” hit the airwaves mightily via Ford Dealer groups across the country.