'Just Like You' Campaign
Triumph empowers modern women across Asia Pacific to embrace their authentic selves, challenging societal pressures of external validation.
My Variety Father
Being thankful to family inspires updating old appliances
- Office
- Taipei
- Client
- E-Life Home Appliance Mall
Challenge
Elders in Taiwan are notoriously frugal, and home appliances such as a refrigerator or television are not replaced until they are entirely unusable.
Inspiration
E-Life Mall inspires everyone to cherish relationships between family members. When people want to express their appreciation for family, a home appliance can become a gift.
Idea
We created a brand video that tells the story of relationship between a single dad and his daughter to inspire consumers to action.
Growth
The video received over three million views and appeared in over 20 major media outlets around the country.
