Nestlé Dessert® and VML France reassure home bakers with a new campaign that embraces the "second thoughts" we all have before serving a homemade dessert, highlighting the quality and reliability of Nestlé Dessert® chocolate.
Nestlé Dessert: Second Thoughts
VML France eases baking anxieties with a relatable TV spot celebrating imperfectly perfect homemade desserts.
Client
- Nestlé
Office
- France
Nestlé Dessert® is an iconic brand that has been in the hearts of the French for over 50 years. It embodies Nestlé's quality and expertise, offering exceptional chocolate with a unique taste and melt. Against a backdrop of high cocoa prices, it was important to reaffirm our product superiority and our role as a trusted partner in consumers' daily lives. With this new campaign, we want to convey a simple, reassuring message to all pastry chefs, whether novices or experts: “If you have Nestlé Dessert®, you have a good dessert”. Because this dessert was made by you, with your ingredients, with your heart, and with Nestlé Dessert®.
Florence Audoyer-Missakian,
Directrice Générale, Nestlé Chocolats
To reassure home bakers, from novices to experts, and alleviate the pressure to create perfect desserts, especially in a context of rising cocoa prices.
"If you have Nestlé Dessert®, you have a good dessert." The campaign is inspired by the idea that Nestlé Dessert® chocolate guarantees a delicious result, no matter how you bake.
Create a relatable TV spot that captures the universal experience of "second thoughts" before serving a homemade dessert, showcasing Nestlé Dessert® as the reliable partner that ensures success.
The campaign aims to reinforce Nestlé Dessert®'s position as the #1 baking chocolate brand, increase brand loyalty, and drive sales by connecting with consumers on an emotional level.
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