Challenge

Chocolate category drops by 9% in ramadan, with ramadan approaching peak chocolate consumption season (winter) penetrating Ramadan was imperative.

Inspiration

Despite all brands doing charitable-good in ramadan, there's a community needing some goodness, whom no one thought of, the Night-Shifters.

Idea

Putting night-shifters on an interactive digital map to make them feel seen and heard; prompting physical visits sharing a Cadbury or virtual messages with night-shifters.

Growth

+1PP market share gained, +48M viewership, +300M impressions and more importantly +3000 Night-shifters accompanies in.

Cadbury Night Shifters Case 3mins

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.