DET China Winter Campaign 2025
Dubai. A city to fall in love.
Noise-O-Meter
If your home office is loud, make it count.
- Office
- United Arab Emirates
- Client
- Bose
Challenge
With people at home due to Covid-19, Bose had to stay relevant without being opportunistic.
Inspiration
Millions of office workers are in WFH mode, but not all home offices are quiet, making productivity difficult.
Idea
We converted everyday decibels into discount coupons for Bose Noise Cancelling Headphones 700. Noise-O-Meter uses a first-of-its-kind algorithm engineered to interpret sound data from ambient noises. Thus, bringing a playful, yet rewarding premise: The louder your home office, the larger your discount.
Growth
Bose cut through the noise to generate immense buzz in the United Arab Emirates with multiple retailers now keen to adapt this in other markets.
