What if a telecom promotion didn't target everyone, but one specific city? That's exactly what Telenet did. For the residents of Sint-Truiden, we crafted a hyper-local copy campaign that reached Truienaars in the most unexpected places — from the stands of Stayen to the Chaussée d'Amour. The result: a city that suddenly saw itself reflected in a campaign that made being a Truienaar something to be proud of. As for everyone else? They could only wish they lived in Sint-Truiden.

Local Campaign Sint-Truiden
A promotion for Sint-Truiden calls for a campaign that is truly rooted in the local lives of its residents. By creating a massive sense of local pride and curiosity, our hyper-local message was incredibly effective.

Telenet wanted to engage the Sint-Truiden community with a bold, humorous, and hyper-local creative campaign that drives significant Fixed Mobile Convergence sales and fosters genuine emotional connection.

People are inherently curious. If you tell someone a message isn't for them, they immediately want to know what it is.  

We launched "Only for Truienaars, so don't tell the people of Genk". Using local dialects and highly targeted media, we spoke directly to residents.    

The hyper-local approach generated massive word-of-mouth, successfully educated the region on the network upgrade, and boosted local brand preference.

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