The comma, the em dash, the ellipsis – often overlooked, at times misused, and almost always underappreciated, yet without these breaks in our words and sentences, we would struggle to understand the things said and written to us.
Punctuation Breaks
KitKat's ode to the underappreciated breaks that help us better understand each others' words
Client
- KitKat
Office
- Manila
We felt the team came up with an unusual take on a long running brand promise, showing us a fresh perspective on classic KitKat breaks.
Joe Dy
Chief Creative Officer, Wunderman Thompson Philippines
slide 2 of 3
Please provide your contact information to continue.
Awards
The Clio Awards
2024
Bronze
Spikes Asia Awards
2024
Silver
Related Content
KitKat
Break Chair
Turning empty gaming chairs into rewarding brand moments with KitKat
Read Case Study