Wacoal ‘Ready-To-Go Uniforms’ inspire Thai girls to challenge tradition

In Thailand, students must wear school uniforms from kindergarten through university – and violations of dress codes can result in severe punishments and limiting self-expression.

In collaboration with fashion designer Wacoal, Wunderman Thompson Bangkok created ‘Ready-To-Go Uniforms’ – a collection of uniforms that transform the moment you step out of school, enabling Thai girls to express themselves how they want.