Roza X Hunger Crybaby Sauce

Dive into the flavors of the iconic "Cry Baby" stir-fried noodles from Netflix's hit movie "Hunger" brought to life through this groundbreaking film-to-kitchen sauce.

From the entertainment world to your kitchen, Roza Chef@Home Hunger sauce is the next level of brand experience where anyone can satisfy their Hunger from screen to table in five minutes. We are creating brand impact at scale, and not just a stunt or one-off limited-edition product.

Park Wannasiri

Chief Creative Officer at VML

Decoding the "Cry Baby" noodles' essence hidden within the movie Hunger and translating the intricate flavors of a fictional dish into a real-world culinary delight.

Uncover the secrets of the famous "Cry Baby" noodles.

Through meticulous analysis of the movie's script and flavors, combined with expert culinary craftsmanship, we brought the "Cry Baby" noodles to life in the form of Roza Hunger Sauce. By carefully selecting Thai herbs, exotic spices, and umami-rich ingredients, they recreated the smoky wok aroma and complex taste profile, delivering an authentic and memorable dining experience.

Launched overnight, Roza Hunger Sauce quickly became a sensation on supermarket shelves, captivating consumers with its innovative concept and flavorful execution. This seamless integration of cinema and cuisine not only satisfied the curiosity of fans but also established Roza as a visionary brand at the forefront of culinary innovation.