In an era where social media is becoming increasingly influential, sharing content about our children has become common. However, this trend known as sharing - a combination of the words "sharing" and "parenting" - can generate real threats to children, such as identity theft, grooming, cyberbullying, etc.

To raise awareness of the issue, we found an opportunity to teach parents about responsible sharing practices on networks in one of the events that generate the most sharing, school events.

We created a children's musical performed by children where they taught adults a valuable lesson about good practices when posting on the internet. These good practices formed part of the song, setting the whole piece to music. Both the commercial and the other campaign pieces referred users to the website to learn more about this important lesson.

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