'Just Like You' Campaign
Triumph empowers modern women across Asia Pacific to embrace their authentic selves, challenging societal pressures of external validation.
Show Me The Bold
As Generation Z are all being so BOLD, Doritos respond to them BOLDLY.
- Office
- Taipei
- Client
- PepsiCo
Challenge
As lots of competitors, Doritos wants to be more closer to teenagers and ignites their bold spirits to increase their loyalty to the brand
Inspiration
Doritos always ignites teenagers FOR THE BOLD, as teenagers of Generation Z want to be thierself, present their own attitudes, and desire to be seen, so we create a social event stage to eccourage them to show themselves
Idea
We built a social platform, adopted the standards of a formal competition , and held an event named ”Show Me The Bold”
Growth
This Campaign brings out effective growth of brand image. According to research, the brand key image of “for someone like me” and “are brand you love” has both increased compared with last year
