Daily work emails might seem polite at first glance, but are they truly sweet? Just like Sour Patch Kids, every sweet hides a sour side! That’s why we created the ultimate office tool for Gen Z newbies—a translator that reveals the hidden sour meanings behind seemingly sweet work emails.

CASE STUDY SOURTRANSLATOR CANNES 2025

In today’s workplace, communication is often layered with subtle undertones. Daily work emails can appear polite or professional, but they frequently carry passive-aggressive messages that go unnoticed by less experienced employees. For Gen Z professionals entering the workforce, decoding these sugar-coated phrases can be challenging. Sour Patch Kids saw an opportunity to connect with this audience by creating a fun, relatable solution that aligned with their “sweet and sour” brand identity.

The Sour Translator is a digital tool designed to help users uncover the hidden sour meanings in everyday work emails. Available on desktop or mobile, it acts as a playful interpreter that detects and translates passive-aggressive language into Sour Patch Kids offers.

Using a database of over 1,000 keywords and phrases, the translator analyzes emails and provides cheeky, sour translations alongside exclusive product discounts. For example:

  • Original Message: "Great discussion, but let’s circle back on this."
  • Sour Translation: "I’m busy, you’re not. Good luck with that."

This clever tool not only entertained users but also resonated with Gen Z’s love for humor and transparency in the workplace.

  1. Go to sourtranslator.com
  2. Download the desktop plugin or use your mobile device
  3. Translate any office email
  4. Get the sour meaning with a sweet Sour Patch Kids offer

The Sour Translator became an instant hit among Gen Z professionals, generating buzz across social media and major publications. With over 500 responses triggered by its extensive keyword database, the campaign successfully positioned Sour Patch Kids as a brand that understands and supports young professionals navigating the modern workplace.
Sour Translator BOARD Examples

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

Shoe Saver
SC Johnson

Shoe Saver

Turning the least effective bug-killing method into savings on Raid
Read Case Study
Halloween Bug Out
SC Johnson

Halloween Bug Out

Turning Halloween spiders into offers on STEM Spider Killer
Read Case Study