KitKat Grand Break
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St Michel: Salty Sweet Romance
VML helps St Michel enter the apéritif world with a charming TV campaign celebrating unexpected flavor pairings
- Office
- France
- Client
- St-Michel
St Michel and VML launch a TV sponsorship campaign that tells the story of an unlikely romance between a classic St Michel galette and a fine Comté cheese, introducing the brand's new mini Galettes and Madeleines for apéritif.
To successfully launch St Michel into the apéritif market for the first time, introducing a new range of mini Galettes and Madeleines.
The idea of celebrating gourmandise and the brand's savoir-faire in a new consumption moment: the apéritif. The campaign is inspired by the unexpected yet delightful pairing of sweet and savory flavors.
Create a TV sponsorship campaign that uses a charming romance narrative to illustrate the unlikely yet delicious marriage between a St Michel galette and a Comté cheese.
The campaign aims to drive awareness and trial of St Michel's new mini Galettes and Madeleines for apéritif, expanding the brand's reach and increasing sales.
